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Exhibitors Gate العربية

The Recreational Shows

The lead characters of the 'Iftah Ya Simsim' television series will present exciting performances for children at 11 am on the following days:

September 23
September 24
September 25

Supporters and Participants:

United Arab Emirates University
The first and foremost comprehensive national university in the United Arab Emirates. Founded in 1976 by the late Sheikh Zayed Bin Sultan Al Nahyan, UAEU aspires to become a comprehensive, research-intensive university. As the UAE’s flagship university, UAEU offers a full range of accredited, high-quality graduate and undergraduate programs through nine Colleges: Business and Economics; Education; Engineering; Food and Agriculture; Humanities and Social Sciences; IT; Law; Medicine and Health Sciences; and Science. With a distinguished international faculty, state-of-the art new campus, and full range of student support services, UAEU offers a living-learning environment that is unmatched in the UAE.

Takamul Academy
Takamul Academy, the first specialised training centre for recreational after-school education programmes, that gives great attention to developing a child’s personality and skills by integrating science and the arts in all areas of life.
The Academy aims to explore and identify each child's uniqueness and develop his/her personality through integrated development in all aspects (physical, emotional, spiritual, social and mental), in addition to developing self and professional development of educators such as parents and teachers to standard and international levels.

Bidaya Media
Bidaya Media is committed to developing educational content for children, with the aim to foster their abilities and enhance their skills and perception across the cognitive, social, emotional and physical fields, through educational play in their first school years.
Bidaya Media’s mission is to create mind-engaging and entertaining content that serves as an essential tool for the growth of children into productive members of society, supporting their families and benefiting their countries.

Guided by a strong belief in the importance of preserving Arab heritage and in promoting the Arabic language, we represent an environment that fosters care, creativity, and diversity, while focussing on empowering the Gulf Region’s next generation.

Iftah Ya Simsim 
Iftah Ya Simsim is an edutainment television series targeting children aged 3-8. It teaches them the Arabic language, supports their overall development (physical, mental, emotional, social and linguistic), develops their abilities and skills, ensures their preparedness for school, and encourages strong interactive parent/child relationships.
The programme features a wide range of easy-to-use awareness-raising materials (e.g. booklets, songs, stories, events, public service announcements, applications, online educational materials), appealing to the largest number of children possible. It also provides fundamental early-childhood tools that stimulates children’s positive growth and learning, which are designed to be used by both children and their parents.

Maged Sukar
A promising media personality, who received his BA in Mass Communication from the Broadcasting Department at the United Arab Emirates University (UAEU). Sukkar has been working across many fields related to children-media, including television programmes and events. He has also participated in in various prestigious events, such as Abu Dhabi International Book Fair and Sharjah International Book Fair. Moreover, he worked as a theatre production supervisor at the “Summer of My Country” (Sayf Biladi), organised by the Ministry of Culture and Knowledge Development in Abu Dhabi.

Matt Smith
Matt Smith, a Canadian/British cartoonist and educator, best known for his humorous Smith vs Smith webcomics and his Gruesome Comics horror stories. He has exhibited at Dubai's Middle East Film and Comic Con and Abu Dhabi's Comic Craze art exhibit. His comics have been published by Alterna Comics, Hangman Comics and Vagabond Comics. Matt currently lives in Al Ain, and has taught comics making workshops in Abu Dhabi, Mexico, Germany, Ethiopia and Canada. 

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