Session Details

With algorithms ruling the digital advertising world, even influencing which ads appear based on our digital behaviours, the question arises: are publishers aware of AI's potential in book promotion? Is AI truly useful for a knowledge-based product such as a book?

This workshop, led by two digital marketing experts, will look at the most recent marketing techniques, the future of AI and algorithms in book promotion, and, finally, the best digital avenues for book marketing success.

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